The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

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The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life image
ISBN-10:

074320459X

ISBN-13:

9780743204590

Author(s): Davis, Melinda
Edition: First Edition
Released: Oct 01, 2002
Publisher: Free Press
Format: Hardcover, 272 pages

Description:

Reveals how customer demands have shifted from physical to spiritual, emotional, and intellectual, noting how this shift has impacted trends and technologies and what it means for marketing teams.

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