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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)

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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics) image
ISBN-10:

0742528820

ISBN-13:

9780742528826

Author(s): Copeland, Gary A.; Johnson-Cartee, Karen S.
Released: Oct 14, 2003
Publisher: Rowman & Littlefield Publishers
Format: Paperback, 248 pages
Related ISBN: 9780742528819
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Description:

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, welldocumented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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