Why We Buy: The Science of Shopping
Description:
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
Best prices to buy, sell, or rent ISBN 9780739341926
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- Why We Buy: The Science of ShoppingUnderhill, PacoEdition:TSP edISBN-13:9780752830841
- Why We Buy: The Science Of ShoppingUnderhill, PacoEdition:Later prt.ISBN-13:9780684849133
- Why We Buy: The Science Of ShoppingUnderhill, PacoISBN-13:9780684849140
- Why We BuyUnderhill, PacoISBN-13:9780752813301
- Why We Buy: The Science of ShoppingUnderhill, PacoEdition:TSP edISBN-13:9780752830841
- Why We Buy: The Science Of ShoppingUnderhill, PacoEdition:Later prt.ISBN-13:9780684849133
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