Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Description:
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
Best prices to buy, sell, or rent ISBN 9780735222847
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- Irresistible: Why We Can't Stop Checking, Scrolling, Clicking and WatchingAdam-AlterISBN-13:9781847924599
- Irresistible: The Rise of Addictive Technology and the Business of Keeping Us HookedAlter, AdamEdition:ReprintISBN-13:9781594206641
Frequently Asked Questions about Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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The Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked book is in average demand now as the rank for the book is 75,500 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
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