Authenticity: The Head, Heart, and Soul of Selling

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Authenticity: The Head, Heart, and Soul of Selling image
ISBN-10:

0735205345

ISBN-13:

9780735205345

Author(s): Willingham, Ron
Released: May 06, 2014
Format: Hardcover, 336 pages

Description:

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:

• The what: knowing the product, the industry, and the competition
• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
• The why: understanding the customer’s purpose, intention, values, inner belief boundaries, and self-value

Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling—selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.

in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:

• Develop stronger client relationships through enhanced social skills
• Increase the value you bring to customers (and feel more worthy of success and compensation)
• Boost sales by learning and applying the fundamentals of client-focused selling

Best prices to buy, sell, or rent ISBN 9780735205345




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The price for the book starts from $11.48 on Amazon and is available from 16 sellers at the moment.

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Authenticity: The Head, Heart, and Soul of Selling book is in low demand now as the rank for the book is 360,105 at the moment. It's a low rank, and the book has not much sales on Amazon.

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