Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love
Description:
Take a Design-led Approach to Innovation
Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be this way.
In Innovator's Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation.
This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages:
1. Build the right team for innovation.
2. Better understand your customer through empathy.
3. Distill and refine customer-centric needs and insights.
4. Unleash your team's creativity to create fresh new ideas
to address customer needs.
5. Experiment and validate desirable, feasible and viable solutions.
Innovator's Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
Best prices to buy, sell, or rent ISBN 9780730383642
Frequently Asked Questions about Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love
The price for the book starts from $13.71 on Amazon and is available from 26 sellers at the moment.
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The Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love book is in very low demand now as the rank for the book is 3,142,301 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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