Boo Hoo: A Dot.Com Story
Description:
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet startup ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
Best prices to buy, sell, or rent ISBN 9780712679923
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