Boo Hoo: A Dot.Com Story

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Boo Hoo: A Dot.Com Story image
ISBN-10:

0712679928

ISBN-13:

9780712679923

Released: Nov 01, 2001
Publisher: Century
Format: Paperback, 396 pages

Description:

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

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