Advertising (M & E Handbook Series)
Description:
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
Best prices to buy, sell, or rent ISBN 9780712108386
Related Books
- 1
- 2
- 3
- 4
- Advertising (The M & E handbook series)Frank JefkinsISBN-13:9780712106641
- Advertising (Frameworks Series)Jefkins, FrankEdition:3ISBN-13:9780273634140
- Advertising (Frameworks)Jefkins, FrankEdition:4ISBN-13:9780273634355
- Advertising Made SimpleFrank JefkinsISBN-13:9780434909025
- Advertising (The M & E handbook series)Frank JefkinsISBN-13:9780712106641
- Advertising (Frameworks Series)Jefkins, FrankEdition:3ISBN-13:9780273634140
Frequently Asked Questions about Advertising (M & E Handbook Series)
You can buy the Advertising (M & E Handbook Series) book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $13.24 on Amazon and is available from 6 sellers at the moment.
If you’re interested in selling back the Advertising (M & E Handbook Series) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Advertising (M & E Handbook Series) book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.