Managing Marketing Information
Description:
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Best prices to buy, sell, or rent ISBN 9780709920250
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- Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)Evans, Martin; Piercy,NigelEdition:1ISBN-13:9781138793149
- Managing Marketing InformationPiercy,Nigel; Evans, Martin J.ISBN-13:9780709920267
- Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)Evans, Martin; Piercy,NigelEdition:1ISBN-13:9781138793149
- Managing Marketing InformationPiercy,Nigel; Evans, Martin J.ISBN-13:9780709920267
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