Marketing
Description:
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.
Best prices to buy, sell, or rent ISBN 9780702188565
Frequently Asked Questions about Marketing
If you’re interested in selling back the Marketing book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing book is in very low demand now as the rank for the book is 1,684,374 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.