Events Management: A Developmental and Managerial Approach

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Events Management: A Developmental and Managerial Approach image
ISBN-10:

0702177792

ISBN-13:

9780702177798

Author(s): Tassiopoulus
Edition: UK ed.
Released: Jan 01, 2010
Format: Paperback, 584 pages

Description:

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

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