Introduction to Media Communication

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Introduction to Media Communication image
ISBN-10:

0697327159

ISBN-13:

9780697327154

Edition: 5
Released: Oct 01, 1997
Format: Paperback, 448 pages

Description:

This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today’s media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.

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