Public Relations: The Profession and The Practice

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Public Relations: The Profession and The Practice image
ISBN-10:

0697201228

ISBN-13:

9780697201225

Edition: 4
Released: Jul 01, 1996
Format: Hardcover, 528 pages

Description:

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

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