The Art of Impact: How to Use Content Marketing the Right Way to Build Your Brand, Grow Your Business and Make a Difference

Is Your Content Marketing Strategy Making You Money…And Having the Impact You Want on Your Audience? Or are you blogging, posting to social media, speaking, writing, creating training courses, etc., but not getting the results you’d hoped for—or the results you deserve for all your hard work? Now, more than ever, content is the secret to attracting the right customers and converting sales…but it’s got to be the right content, delivered the right way at the right time to the right people. Based on almost 25 years of experience in education and training, marketing and product development, Pam Hendrickson will show you how to create the exact content your audience is looking for, and most importantly, will act upon. Whether you’re just starting out or have been in business a long time, the strategies detailed in this book will help you hone your core message and deliver it in a way that breaks through the clutter, overwhelm and information overload your audience is likely experiencing. As a result, you’ll be able to put out more content faster, in a way that genuinely helps your followers, builds your brand and closes more sales. It’s time to finally put your content to work for you the right way…and this book will show you how!