The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business

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The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business image
ISBN-10:

0692441875

ISBN-13:

9780692441879

Released: Jun 09, 2015
Format: Hardcover, 130 pages

Description:

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: • Creating your own Specific Brand Image (SBI) • Developing a flexible business that can evolve with industry trends • Using holistic branding to maximize your customer experience • Crafting a business that is unique with uncompromising quality • Creative ways to differentiate your coffee house • Barista hiring tips to ensure an engaging culture • Techniques to keep your staff motivated • Today's coffee house design trends • The role of the professional barista • Creating your own business plan • Weekly Playbook to increase ticket averages

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