Marketing Modernism in Fin-de-Siècle Europe

(10)
Marketing Modernism in Fin-de-Siècle Europe image
ISBN-10:

0691029261

ISBN-13:

9780691029269

Author(s): Jensen, Robert
Edition: Reprint
Released: Dec 23, 1996
Format: Paperback, 376 pages
Related ISBN: 9780691033334

Description:

In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters.


In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.

Best prices to buy, sell, or rent ISBN 9780691029269




Frequently Asked Questions about Marketing Modernism in Fin-de-Siècle Europe

You can buy the Marketing Modernism in Fin-de-Siècle Europe book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $10.65 on Amazon and is available from 32 sellers at the moment.

If you’re interested in selling back the Marketing Modernism in Fin-de-Siècle Europe book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Marketing Modernism in Fin-de-Siècle Europe book, the best buyback offer comes from and is $ for the book in good condition.

The Marketing Modernism in Fin-de-Siècle Europe book is in very low demand now as the rank for the book is 1,600,259 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

The highest price to sell back the Marketing Modernism in Fin-de-Siècle Europe book within the last three months was on January 15 and it was $1.37.