Brand Leadership: The Next Level of the Brand Revolution

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Brand Leadership: The Next Level of the Brand Revolution image
ISBN-10:

0684839245

ISBN-13:

9780684839240

Edition: First Edition
Released: Mar 06, 2000
Publisher: Free Press
Format: Hardcover, 368 pages

Description:

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

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