Gut Feelings: The Intelligence of the Unconscious

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Gut Feelings: The Intelligence of the Unconscious image
ISBN-10:

0670038636

ISBN-13:

9780670038633

Author(s): Gigerenzer, Gerd
Edition: 1
Released: Jul 05, 2007
Publisher: Viking Adult
Format: Hardcover, 288 pages

Description:

An accessible discussion of the science behind Malcolm Gladwell's best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters.

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