Successful Direct Marketing Methods, Seventh Edition
Description:
With more than 250,000 copies sold, the classic text on direct marketing is now even better!
This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!
- Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
- Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!
Best prices to buy, sell, or rent ISBN 9780658001451
Related Books
- 1
- 2
- 3
- 4
- Successful Direct Marketing MethodsSTONE, ROBERT B.; Stone, BobEdition:3rdISBN-13:9780844230863
- Successful Direct Marketing MethodsStone, Bob; Jacobs, RonEdition:8ISBN-13:9780071458290
- Successful Direct Marketing MethodsUnknown, AuthorISBN-13:9780585138862
- Successful Direct Marketing MethodsBob StoneEdition:6ISBN-13:9780844230030
- Successful Direct Marketing MethodsSTONE, ROBERT B.; Stone, BobEdition:3rdISBN-13:9780844230863
- Successful Direct Marketing MethodsStone, Bob; Jacobs, RonEdition:8ISBN-13:9780071458290
Frequently Asked Questions about Successful Direct Marketing Methods, Seventh Edition
The price for the book starts from $6.60 on Amazon and is available from 29 sellers at the moment.
If you’re interested in selling back the Successful Direct Marketing Methods, Seventh Edition book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Successful Direct Marketing Methods, Seventh Edition book, the best buyback offer comes from and is $ for the book in good condition.
The Successful Direct Marketing Methods, Seventh Edition book is in very low demand now as the rank for the book is 2,583,753 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.