Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies.
Description:
BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE.
A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is 'alive'.
Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features:
- the basics of blockchain and cryptocurrencies
- the history of loyalty currencies
- a world-first blockchain loyalty research project
- interviews with blockchain loyalty companies
- the essentials of running an Initial Coin Offering
- business models including tax and legal considerations
- blockchain marketing basics
- an overview of the required technology
PHILIP SHELPER has over 12 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.
Best prices to buy, sell, or rent ISBN 9780648353508
Frequently Asked Questions about Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies.
The price for the book starts from $13.40 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. book, the best buyback offer comes from and is $ for the book in good condition.
The Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. book is in very low demand now as the rank for the book is 7,477,566 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.