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Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.

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Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses. image
ISBN-10:

064827750X

ISBN-13:

9780648277507

Author(s): Phillips, Robert J
Released: Feb 28, 2018
Publisher: Emerging Technology Networks
Format: Paperback, 318 pages
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Description:

Join digital publishing expert Robert J Phillips as he guides entreprenuers and senior executives through many of the processes, specifications, methodologies and detail involved in building commercially successful content-based membership businesses in the 21st century.This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

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