Small Business Management: Entrepreneurship and Beyond
Description:
Hatten offers a balanced look at both entrepreneurship and small business management—concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage.In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.GoVenture—Live the Life of an Entrepreneur, a management simulation program on CD-ROM, is packaged for free with every new copy of Small Business Management, 2/e. Over 6,000 graphics, audio, and video clips (in a virtual 3D setting) immerse students in the day-to-day challenges of running a successful business.What Would You Do? scenarios appear in every chapter and allow students to assume the role of a small business manager making decisions and solving problems in real-world situations.Several pedagogical tools complement and reinforce the chapter material, including learning objectives, opening vignettes, Questions for Critical Thinking, Experience This exercises, Questions for Review and Discussion, and chapter summaries.
Best prices to buy, sell, or rent ISBN 9780618258154
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