Anticipate. The Architecture of Small Team Innovation and Product Success

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Anticipate. The Architecture of Small Team Innovation and Product Success image
ISBN-10:

0615287999

ISBN-13:

9780615287997

Author(s): Ronald Brown
Edition: First Edition
Released: Jul 01, 2010
Format: Hardcover, 192 pages

Description:

In the book Anticipate, the author digs through six decades of new product development theory and practice to find out what really works. Not surprisingly, innovation (especially now, in this age of global commoditization) is the driver of success. And leading companies have turned to small, agile teams to pursue it in earnest. What many companies don't realize, however, is how much innovation depends on effective implementation and creative problem solving. This book reveals proven principles and techniques -- pulled together in the form of a unifying "architecture" -- for maximizing effort, empowering agile teams, and creating sizeable competitive advantages.

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