Are You Relevant?

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Are You Relevant? image
ISBN-10:

0615265235

ISBN-13:

9780615265230

Author(s): Ross Shafer
Edition: First Edition
Released: Jan 26, 2009
Publisher: Thomson-Shore
Format: Hardcover, 216 pages

Description:

Best practices are a moving target and the subtitle, Twelve Reasons Smart Organizations Thrive In ANY Economy, perfectly describes what's inside this book. The author is a highly respected and sought after keynote speaker/trainer/consultant who has carefully documented why some organizations succeed and others fail. You'll read interviews and case studies from such diverse companies as Nordstrom, Zappos, BDA Marketing, Staubach Company, Comedy Central, Honeywell, Lucky Strike Lanes, LiveScribe, PG& E Power, Lush Cosmetics, McCormick & Schmicks Seafood Co, Hackensack Medical Center, Enterprise Rent-A-Car, and dozens of others. Every executive should study this in order to best navigate a recession.

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