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Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave

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Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave image
ISBN-10:

0595676944

ISBN-13:

9780595676941

Author(s): Larson, Michael
Edition: 0
Released: Apr 18, 2006
Publisher: iUniverse
Format: Hardcover, 120 pages
Related ISBN: 9780595393244
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Description:

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture. Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

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