It's Business, Not Social(TM): STANDOUT. Develop and increase your Significance over Time with Authenticity, Networking, Dedication, Open-mindedness, Understanding, and Tenacity.

About the Author\nColleen McKenna, Principal of lntero Advisory, is a practitioner, speaker, author, blogger, trainer, and coach. Recently celebrating 10 years in business, she and her team have trained and coached thousands of professionals and over 700 companies throughout North America with a practical, personal approach that has consistently performed for clients. lntero's clients have developed stronger presences online, increased their revenue, decreased their client acquisition costs, and hired talent previously unknown to them.\nUsing the It's Business, Not Social™ method, Intero has become the leader in LinkedIn branding, sales, and recruiting enablement. Through Intero's membership site, in:side, and Colleen's recently published book, It's Business, Not Social™, individuals and companies are able to utilize the method to become a STANDOUT, jumpstart your results on LinkedIn, and reach your business and career objectives.\nIndividuals and companies that want to access Colleen and Intero's method can reach out, visit in:form, Intero's blog, or register to become a member of in:side, Intero's membership site, which contains exclusive content, tutorials, and a community that will enable you to master LinkedIn, once and for all.\nBusiness professionals worldwide need to pay close attention to how they craft their reputation and personal brand. They need an engaged community of peers, influencers, decision-makers, and mentors to create new opportunities. And they need to engage purposefully to stand out.
Woven together, your brand, community, and voice expand your credibility, career, and business opportunities. In an ever-changing global economy, your future may depend on you taking action. Your career is yours to shape whether you are an entrepreneur, emerging professional, or leading in an enterprise-level organization.
This book isn't just about careers, though. It's for anyone in business who needs to influence and gain credibility with clients, investors, boards, members, donors, sponsors, and more. It's Business, Not Social(TM) combines strategy, tactics, best practices, and real-world examples to provide you with a framework to study and apply regardless of your business initiative.\nFrom the Author\n"Building a personal brand that attracts others to you requires intention and should be viewed as long term strategy for one's career and business initiatives. In this book, I share a process that has worked for our clients over the last ten years. It's the book that delivers ongoing insight for an emerging professional or an experienced CEO."\nFrom the Back Cover\nBusiness professionals worldwide need to pay close attention to how they craft their reputation and personal brand. They need an engaged community of peers, influencers, decision makers, and mentors to create new opportunities. And they need to engage purposefully to stand out.\nWoven together, your brand, community, and voice expand your credibility, career, and business opportunities. In an ever-changing global economy, your future may depend on you taking action. Your career is yours to shape whether you are an entrepreneur, emerging professional, or leading in an enterprise-level organization.\nThis book isn't just about careers, though. It's for anyone in business who needs to influence and gain credibility with clients, investors, boards, members, donors, sponsors and more. It's Business, Not Social™ combines strategy, tactics, best practices, and real-world examples to provide you with a framework to study and apply regardless of your business initiative.