Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way

The Easy-to-Execute System for Dominating Your Service Market
What makes you stand out? In a world filled-with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: "why should I choose you?" The best answer wins. But there's a catch: prospects start answering that question on your behalf from the moment they become aware of your existence.\nThis book will show you how to establish yourself as that "best choice" from the onset, dramatically shortening your sales cycle and virtually guaranteeing the sale every time.\nIn this practical, step-by-step guide, author Mark Harari tackles the intimidating subject of market differentiation with great approachability, a sense of fun, and a uniqueness that helps you hone and focus your business for maximum potential.\nWhether you compete in a market saturated with similar service companies, or with franchises and corporations thousands of times your size, Lobster on a Cheese Plate will give the tools you need to take them on... and win.\nThrough the author's real-world examples, interactive exercises, and free resources available for download, you will come away with actionable knowledge and a firm plan for dominating your market.\nForeword by John Warrillow, best-selling author of Built to Sell: Creating a Business That Can Thrive Without You and The Automatic Customer: Creating a Subscription Business in Any Industry.