Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age
Description:
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning.
Best prices to buy, sell, or rent ISBN 9780578651620
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The Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age book is in very low demand now as the rank for the book is 956,601 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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