The Green Capitalists: How to Make Money - and Protect the Environment

With the environment now at the top of the political agenda, industry's precarious relationship with nature has never been more open to scrutiny. John Elkington, co-author of the bestselling "Green Consumer Guide", and Tom Burke, Director of Green Alliance, argue that although many people regard industry and technology as environmental vandals, it is only by harnessing their commercial energies that we can protect our fragile planet. But it must be the right industry and the right technology. "The Green Capitalist" shows how major international companies are seeing a concern for the environment lead to improved commercial performance. The book concludes with ten steps that all businesses can take to turn environmental problems into profits. John Elkington has visited 300 companies worldwide as an authority on environmental strategies for business. Tom Burke was a member of the UK National Committee for European Year of the Environment and served on the Environment Panel of Industry Year 1986.