Competitive Intelligence: Gathering, Analysing and Putting it to Work
Description:
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal
Best prices to buy, sell, or rent ISBN 9780566085376
Frequently Asked Questions about Competitive Intelligence: Gathering, Analysing and Putting it to Work
The price for the book starts from $143.98 on Amazon and is available from 15 sellers at the moment.
If you’re interested in selling back the Competitive Intelligence: Gathering, Analysing and Putting it to Work book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Competitive Intelligence: Gathering, Analysing and Putting it to Work book, the best buyback offer comes from and is $ for the book in good condition.
The Competitive Intelligence: Gathering, Analysing and Putting it to Work book is in very low demand now as the rank for the book is 4,710,103 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Competitive Intelligence: Gathering, Analysing and Putting it to Work book within the last three months was on January 25 and it was $2.32.