The Art of Persuasive Communication

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The Art of Persuasive Communication image
ISBN-10:

0566078198

ISBN-13:

9780566078194

Author(s): Storey, Richard
Released: Jan 01, 1997
Publisher: Gower Pub.Co.
Format: Hardcover, 226 pages

Description:

Revealing the secrets of successful persuaders, this text sets out the principles governing the influencing process and looks at the range of situations in which they can be applied. Identifying four main personality types, the author shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, the book provides a comprehensive guide to persuading people to do what you want them to.

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