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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market image
ISBN-10:

0566077841

ISBN-13:

9780566077845

Author(s): Thomas, Michael; Stapleton, John
Edition: 5th ed.
Released: Nov 01, 1997
Publisher: Gower Publishing Company
Format: Library Binding, 332 pages
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Description:

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

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