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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) image
ISBN-10:

0557224543

ISBN-13:

9780557224548

Author(s): Leonhard, Gerd
Edition: 4nd Edition (black & white)
Released: Dec 03, 2009
Publisher: Lulu Press, Inc.
Format: Paperback, 172 pages
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Description:

Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

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