Multinational Management: A Strategic Approach

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Multinational Management: A Strategic Approach image
ISBN-10:

0538890347

ISBN-13:

9780538890342

Author(s): Cullen, John B.
Edition: 1
Released: Jun 02, 1998
Format: Hardcover, 622 pages

Description:

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

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