Retail Marketing/Textbook

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Retail Marketing/Textbook image
ISBN-10:

0538826975

ISBN-13:

9780538826976

Edition: Subsequent
Released: Jan 01, 1993
Format: Hardcover, 865 pages

Description:

Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.

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The Retail Marketing/Textbook book is in very low demand now as the rank for the book is 12,515,169 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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