Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies image
ISBN-10:

0538727195

ISBN-13:

9780538727198

Edition: 1
Released: Sep 30, 2002
Format: Hardcover, 224 pages

Description:

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.

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