Marketing Foundations and Functions: Text

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Marketing Foundations and Functions: Text image
ISBN-10:

0538625414

ISBN-13:

9780538625418

Edition: 1
Released: Jun 22, 1994
Format: Hardcover, 800 pages
Related ISBN: 9780538625487

Description:

Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

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