PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)

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PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate) image
ISBN-10:

0538473274

ISBN-13:

9780538473279

Edition: 1
Released: Jun 26, 2010
Format: Paperback, 368 pages

Description:

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

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