Media Now: Understanding Media, Culture, and Technology (with InfoTrac 1-Semester, vMentor™Communications 1-Semester, Premium Web Site Printed Access Card (Available Titles CengageNOW)

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Media Now: Understanding Media, Culture, and Technology (with InfoTrac 1-Semester, vMentor™Communications 1-Semester, Premium Web Site Printed Access Card (Available Titles CengageNOW) image
ISBN-10:

0534647081

ISBN-13:

9780534647087

Edition: 5
Released: Jun 27, 2005
Format: Paperback, 554 pages

Description:

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.

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