The Interplay of Influence: News, Advertising, Politics, and the Mass Media (Mass Communication Series)
0534533647
9780534533649
Description:
This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
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