Conducting Experiments in Psychology: Measuring the Weight of Smoke

This very practical approach to experimental research methods in psychology is unlike any other book of its kind! Brett Pelham's entertaining, accurate, broad, and impressively current book give students a feel for what it is really like to conduct research in psychology, demonstrating not just the how of research but also the why. With verve and personality, Pelham covers both experimental and nonexperimental methods, and tells the story of how research techniques really work in action. He also covers nontraditional topics, such as how to generate research ideas and how to write about statistics. In addition, the book offers hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.