Creative Strategy in Advertising
Description:
Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving. New chapters on research and specialized audiences and new examples and illustrations reveal the changing face of todays advertising.
Best prices to buy, sell, or rent ISBN 9780534252601
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- Creative Strategy in Advertising (with InfoTrac)Jewler, A. Jerome; Drewniany, Bonnie L.Edition:8ISBN-13:9780534625108
- Creative Strategy in Advertising (Wadsworth series in mass communication)A. Jerome JewlerEdition:2ndISBN-13:9780534038793
- Creative strategy in advertising (Wadsworth series in mass communication)Jewler, A. JeromeEdition:3rdISBN-13:9780534097806
- Creative Strategy in Advertising (Non-InfoTrac Version)Jewler, A. Jerome; Drewniany, Bonnie L.Edition:7ISBN-13:9780534557843
- Creative Strategy in Advertising (with InfoTrac)Jewler, A. Jerome; Drewniany, Bonnie L.Edition:8ISBN-13:9780534625108
- Creative Strategy in Advertising (Wadsworth series in mass communication)A. Jerome JewlerEdition:2ndISBN-13:9780534038793
Creative Strategy in Advertising (Wadsworth series in mass communication)
A. Jerome Jewler
Edition:2nd
ISBN-13:9780534038793
Creative strategy in advertising (Wadsworth series in mass communication)
Jewler, A. Jerome
Edition:3rd
ISBN-13:9780534097806
Creative Strategy in Advertising (Non-InfoTrac Version)
Jewler, A. Jerome; Drewniany, Bonnie L.
Edition:7
ISBN-13:9780534557843
Creative Strategy in Advertising (with InfoTrac)
Jewler, A. Jerome; Drewniany, Bonnie L.
Edition:8
ISBN-13:9780534625108
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