Institutional Video: Planning, Budgeting, Production, and Evaluation (Wadsworth Series in Mass Communication)
Description:
This text shows how video production skills are applied in an institutional setting, be it business and industry, hospitals, government, or education. INSTITUTIONAL VIDEO offers an overview of the field; it also shows how video departments interact within an organization (Part I) and how institutional programs are planned, produced, and evaluated (Parts II and III); and it examines specialized applications and shows how technologies keep changing the scope of the profession (Part IV). .
Best prices to buy, sell, or rent ISBN 9780534127862
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