Consumer behavior and marketing action

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Consumer behavior and marketing action image
ISBN-10:

0534075304

ISBN-13:

9780534075309

Author(s): Assael, Henry
Edition: 3rd
Released: Jan 01, 1987
Publisher: Kent Pub. Co.
Format: Hardcover, 700 pages

Description:

This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.

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