Mass media research: An introduction (Wadsworth series in mass communication)
Description:
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
Best prices to buy, sell, or rent ISBN 9780534012281
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Mass media research: An introduction
Roger D. Wimmer
Edition:Second Edition
ISBN-13:9780534067021
Mass Media Research: An Introduction
Roger D.; Dominick Joseph R. Wimmer
Edition:Second Edition
ISBN-13:9780534067038
Mass Media Research: An Introduction
Wimmer, Roger D.; Dominick,Joseph R
Edition:3rd
ISBN-13:9780534139629
Mass Media Research: An Introduction
Wimmer, Roger D.; Dominick,Joseph R
Edition:4
ISBN-13:9780534174729
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