Cracking the Ad Code
Description:
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Best prices to buy, sell, or rent ISBN 9780521859059
Frequently Asked Questions about Cracking the Ad Code
The price for the book starts from $66.60 on Amazon and is available from 12 sellers at the moment.
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The Cracking the Ad Code book is in very low demand now as the rank for the book is 7,071,730 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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