Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Description:
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
Best prices to buy, sell, or rent ISBN 9780521851060
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The Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP book is in very low demand now as the rank for the book is 7,078,580 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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