Visual Creativity

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Visual Creativity image
ISBN-10:

0500511667

ISBN-13:

9780500511664

Author(s): Pricken, Mario
Edition: Illustrated
Released: Sep 17, 2004
Publisher: Thames&Hudson
Format: Hardcover, 232 pages

Description:

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.

This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.

Over 750 color illustrations

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