Media/ Impact: An Introduction to Mass Media
Description:
MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.
Best prices to buy, sell, or rent ISBN 9780495571469
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