Human Communication: Motivation, Knowledge, and Skills W/ 1-pass

Human Communication: Motivation, Knowledge, and Skills, is the first text to give you and your students an integrated, effective means to measure communication competence. The authors' unique Communication Competence Model supports an assessment framework that equips you and your students to measure outcomes in all communication contexts. This ground-breaking text now adds these new features to its Second Edition: A completely new Chapter 16, "Mass Communication", simplified organization and streamlined instruction, new sample student speeches, new coverage of perception and culture, and updated coverage, examples, and research throughout.